The World's Mayor Experience

The Power of Media Literacy Joshua T Berglan




Hey everyone, this is Joshua T. Berglan. I want to thank you so much for being here today. I'm a little unorthodox or unorganized, as the better word for this broadcast, because every time I prepare to do a broadcast lately, I find it very challenging to get through because of these tremors. But I miss broadcasting, so I'm going to give this a shot again. I have literally tried to do this broadcast four times, and each time has been a struggle. Doing interviews like I used to do has become kind of impossible with the record and stop method. It’s not a lot of fun because the interview broadcast I did was called "Conversations." 


As challenging as talking and communicating is, I am so passionate about this subject because of how it's helped me and others. Writing a blog about it doesn’t feel good because I like to talk about media literacy and how media can help even the people with the greatest disabilities, including those in underserved communities. Most of the value in this broadcast will probably come from the clips, and I'm grateful for technologies like CutLabs, which I will be using for the clips of this video. Shout out to CutLabs AI for being awesome!


I don't know how entertaining this broadcast will be, but this is about the transformative power of media literacy and how media can help you if you’re disabled or struggling. For instance, my phone ringing aggravates my tremors the most. Despite this, I want to talk about how even those who are disabled or struggle with media can find alternatives. One of the most exciting things about the Fourth Industrial Revolution is the new technologies coming up, which are polarizing and disruptive but exciting for people like me who saw this coming and prepared for it. 


This new world we are heading into has opportunities for us all, including the disabled, marginalized, ex-cons, former trafficking victims, and the mentally ill. This era can be scary because of the changes, but I’m learning that nothing is as good or as bad as it seems. I’m just doing the best I can with what I have. Even though broadcasting is hard because talking is hard and my hands make it hard to type and edit, there are tools available. I was still able to publish a book and translate it into multiple languages. Shout out to my book, "Media Company in a Box: Independent Media in the Fourth Industrial Revolution." It’s a how-to guide and reference manual that is constantly updated.


Without these tools, I wouldn’t get to broadcast and teach. I may forget what I say sometimes due to the tremors, but I’m just doing my best. I believe that we have a Creator who has amazing purposes for us. I’ve seen miracles every day since I chose this path, and no matter what comes at me, I believe there’s something better and more. Even though I spend most of my time in pain now, these media tools and principles are allowing me to still make my dreams come true. I’m still getting to speak in front of crowds, broadcast on other people’s platforms, serve, and mentor. 


"Media Company in a Box" is going into universities around the world, and this book was written when I was disabled, not able-bodied. I’ve had mental illness my whole life but was still able to accomplish things. That’s the point of this: the transformative power of media literacy.


Understanding media literacy is crucial. It involves critically analyzing, evaluating, and creating media content across various platforms. By cultivating media literacy, individuals can navigate the vast sea of information with discernment, recognizing biases, challenging narratives, and participating in content creation. Media literacy empowers underserved communities for self-expression, advocacy, and social change. 


Media controls the narrative, so having independent media is important. By sharing verifiable truth, we can challenge dominant discourses. Media literacy and independent media can help underserved communities reclaim their narratives and actively shape cultural and social landscapes.


Independent media outlets play a pivotal role in fostering a diverse media ecosystem. Unlike mainstream media driven by commercial interests, independent media amplifies marginalized voices and explores underrepresented perspectives. This provides a space for underserved communities to share their stories, raise awareness, and challenge narratives that perpetuate their marginalization.


Youth media programs are crucial for fostering an inclusive future. Initiatives like those offered by organizations such as The LAMP (Learning About Multimedia Project) provide training in media production techniques and offer platforms for self-expression and community engagement. These programs empower underserved youth to find their voices, challenge stereotypes, and become agents of positive change.


In conclusion, investing in media literacy and independent media is essential for social change. By empowering underserved communities with the tools to critically analyze and create media content, and by providing platforms for their voices to be heard, we can drive meaningful social, political, and economic change.


Thank you so much for watching. My name is Joshua T. Berglan, some people call me the World's Mayor. I’m grateful for your support. If you’re watching on YouTube, please subscribe. Much love to you all!



The World's Mayor Experience

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Course 4 - Bridging the Digital Divide: Empowering the Underserved in the Digital Media Era
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In today's rapidly evolving digital landscape, the ability to access and navigate technology has become crucial for personal and professional success. However, a significant portion of the global population remains underserved when it comes to digital resources and skills. This digital divide not only limits individual opportunities but also hinders overall societal progress. In this post, we'll explore the challenges faced by underserved communities and discuss strategies for empowerment in the digital media era. Understanding the Digital Divide The digital divide refers to the gap between those who have access to modern information and communication technology and those who don't. This disparity is influenced by various factors: Socio-economic status Geographic location (urban vs. rural areas) Age demographics Educational disparities The impact of this divide is far-reaching, affecting: Job opportunities Access to information and services Educational outcomes Civic participation Identifying Opportunities in the Changing Media Landscape Despite the challenges, the evolving digital media landscape presents numerous opportunities for the underserved: Emerging technologies: AI, VR, and blockchain offer new possibilities for content creation and distribution. Inclusive media platforms: User-generated content and niche market targeting allow for diverse voices to be heard. New business models: Subscription-based services and crowdfunding open up alternative revenue streams. Developing Essential Skills for the Digital Economy To thrive in the digital age, individuals need to develop a range of skills: Coding and web development Digital marketing and social media management Data analysis and interpretation Critical thinking and creativity Collaboration in virtual environments Resources for skill development include online learning platforms, bootcamps, and open-source communities Fostering Inclusivity and Accessibility in Media Creating inclusive and accessible digital content is crucial for empowering underserved communities: Implement accessibility features like alt text for images and closed captions for videos. Follow inclusive design principles and user-centered approaches. Adhere to accessibility laws and guidelines (e.g., WCAG) Initiatives for Improving Internet Access Various efforts are underway to bridge the digital divide: Government programs like the FCC's Lifeline program Non-profit initiatives such as EveryoneOn and Human-I-T Community Wi-Fi projects and low-cost internet programs Innovative technologies like mesh networks and satellite internet Mobile-First Strategies for Content and Services Given the higher prevalence of smartphones in underserved communities, adopting mobile-first strategies is crucial: Design responsive websites and progressive web apps Optimize content for mobile devices Develop mobile-friendly services, including mobile banking and government services Community-Based Digital Literacy Programs Local initiatives play a vital role in empowering underserved populations: Library-based digital literacy workshops School and after-school programs integrating digital skills Community center programs tailored for different age groups Mobile training units bringing digital literacy to remote areas Representation and Diverse Voices in Media Increasing diversity in media is essential for true empowerment: Implement inclusive hiring practices in media organizations Create platforms for diverse voices and community storytelling Address bias in algorithms and AI to ensure fair representation Monetization Strategies for Digital Content Empowering creators from underserved communities includes providing avenues for monetization: Crowdfunding platforms like Kickstarter and Patreon Subscription models and membership sites Selling digital products and online courses Licensing content and exploring brand partnerships Building a Personal Brand Online For individuals from underserved communities, establishing a strong online presence can open doors: Define your unique artistic or professional voice Create a professional website and maintain consistent branding across platforms Engage in content marketing through blogging, vlogging, or podcasting Network in online communities and collaborate with others Conclusion Empowering the underserved in the digital media era requires a multifaceted approach involving improved access, skill development, and the creation of inclusive platforms. By addressing these challenges and leveraging emerging opportunities, we can work towards a more equitable digital landscape that benefits all members of society.
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Course 1: Navigating the Fourth Industrial Revolution - Sponsored by Score
By Joshua Berglan 12 Jun, 2024
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