My War On Network Marketing
Good day everyone. Today, while closing one of the more exciting deals of my life I decided to start a war. Not with a person, country or even bordering state but with an entire industry and one that creates wealth or the idea of wealth, teamwork, and so much more! An industry that lies, deceives and ruins relationships. No, I am not talking about the porn industry. I am talking about Network Marketing, MLM, Social Marketing or whatever word they came up with this week.
Yes, I started a war with an industry I am in and for the record, very happy that I am in. Confused yet? I am happy with this industry because I broke free of the “playbook for success” of a “proven system” that works as long as you follow it. I walked away from destroying my personal and professional relationships because I am asking them to get involved in inauthentic 3-way calls and staged house parties and pushing a “business opportunity” down their throats.
Do you know why network marketing companies have a bad rap? Douchebags? No, but there is a few and then again there is a few in all industries so it is not that. Because certain leaders have it in their head that you should push people to sell the business and not the product. I know this is obvious but it has to be said. People call network marketing a pyramid scheme because when you only sell the business, what is the buy in for?
Serious question. If you are selling the business, what is the buy -in for? Oh, now lets talk about the amazing product but really we focus on the business? Nah bro, that is not right. How can anyone that has, literally a life changing product “ONLY PUSH THE BUSINESS”? Why can’t we sell what we believe in and share people how our product changed our lives? That resonates with people, doesn’t it? Oh, wait! The product works that good that it feels people then after they stop using it because you lose your business? That is like a doctor praying for people to get sick.
Maybe that is the problem with the world really. We are all so driven by material things that we need more, more, more wealth so we are willing to compromise our own integrity and values by using psychological techniques or manipulation to “sponsor” people into the business. Then leaders are surprised when people quit while spouting “it is a numbers game” like some kind of unholy mantra. There are brilliant minds in network marketing and there are also people who carry a false hope in their leaders thinking that doing everything they do will make you successful. Of course ,people feel that way, there are so many leaders that put them on the left hand of God! (Right side is for Jesus.)
Why can’t Network Marketing run like a normal, professional sales organization? Before you say it does allow me to tell you that very few treat this like it was their own little business they set up because they believe in their products and they want to share it with the world. I do not doubt people work the business with sincerity and because they love their products. The business model fails most people because they are asked to push the business over products putting them in the position to look like the con artist or part of a cult.
What if 3-way calls were not canned speech that is said to the other 400 people they spoke to that day? What if house parties were not staged and they were casual hangouts? What if people really told others about an opportunity they believed in that really helped them and they know you may be struggling and they think it could help you and your family? What if people really told you about a product that changed your life physically and they know you are about to have another back surgery AND THEY BELIEVE THIS CAN HELP YOU, because they mean it and do not have an ulterior motive. What if leaders really taught you proper business techniques to build your business in a way you could be proud of? What if all of the secrets to success were revealed?
I am Joshua T Berglan and I am part of a movement that is out to change Network Marketing forever. We are out to make Network Marketing the new trend in small business ownership with the security of an amazing foundation of support that helps you become the success you have always dreamed of. There are several of us that are part of this movement, some are involved in the business currently and others have left angry, confused, sad and broke. We want to change that and I hope you join us at Live Mana Worldwide’s new group, Come hang out. Let’s talk about how we can change things, together.
Thank you and God Bless you. I would love your feedback, firstname.lastname@example.org