A little over 3 years ago I bought the distributor rights to the very first skin and hair care line I used more than 1 time.
This almost seems insane now that I look back on it through more experienced eyes. There was no denying how amazing NuGene was. It was so good that I could walk up to any Dermatologist on the planet and dare them to try it, betting my reputation and public humiliation along with my boldness.
I built an extraordinary client list of the top doctor’s and medical professionals all over the world using this technique. What choice did I have really? We did not have marketing, studies, or past credibility in the industry to back our bravado so I chose to go with my own personal belief in its greatness.
Little by little, with the help of other NuGene disciples (or NuGener’s as they liked to call themselves) we created a cult-like following that expanded all over the world. It was awesome believing we had the world’s greatest product up until it was no longer the greatest product.
Looking back at it, it was like being excited about a new iPhone until the new one comes out, but worse. Here is why.
Not only does the “latest greatest thing” come out every month or so (if you do not believe me ask everyone who sells skin care and the people that they are trying to sell too), but the real problem is that the differences between each and (almost) every skincare line are so small, so subtle that you have no way of knowing the difference between a $50 product and $500 product.
I took the sales director position after selling my distributorship I took the sales director job with an amazing globally recognized skincare line that also specialized in contract manufacturing (private label and custom made skincare lines). I used to get so frustrated with the owner when I would ask him “what is the best growth factor?” or “what is the best” of anything. He would look at me, smile and say “you are not asking the correct questions” which literally made my skin crawl with anger because I believed he was being shady and keeping me from doing my job.
The truth is, he was being honest. I was not asking the correct questions and you are not either when you ask anyone what the best product is.
Do not feel bad that you do not know the correct questions to ask and do not be upset that you get fooled by beautiful marketing campaigns, “studies” and research you are presented with. If it can fool doctors, it will fool you.
So, what can you do?
Let’s be honest. The world of skincare is no different than any other industry. Here is proof, ask any sales rep you encounter what the pros and cons of their product is and I bet you 9/10 can only tell you the positives. I became a broker in the industry because I wanted to expose the pros and cons of each product I represented (and ones I do not) because I felt like the consumer, the doctors and medical professionals selling these products deserved to know the truth so that they could make educated purchasing decisions.
I wanted to be a service instead of a salesperson.
Before you go off and make a purchase based off of what you read in marketing, reach out to me at firstname.lastname@example.org and I will give you honest feedback. If I am not familiar with the brand or “science” of the product, I will tell you and connect you with who does know. In the meantime, here are a few things you can ask yourself to make your decision a little easier.
Do you like the smell? No smell can be a very good thing. Sometimes scents are used to hide the natural smell of the product. This is very common with growth factors.
Do you like how it feels on your skin? The most amazing feeling product in the world is Tizo‘s Photoceutical line.
What do the customer reviews say on websites like Lovelyskin.com? (I am using this site as an example because Lovelyskin is owned by world renowned Dermatologist Dr. Joel Schlessinger owns the company and his team is highly qualified. They do not bring garbage products onto their website and their customer reviews are legit. Amazon is actually a good place to read product reviews too, however, Lovelyskin is more accurate)
Is the product made in an FDA regulated facility? This can be tricky because some companies use the FDA logo on their products and it is meant to fool you. Companies like Benev are a legitimate FDA licensed facility. Why this matters is it ensures that you are getting a safe, effective and consistently made product. Consistency matters because a lot of products are not consistent. Meaning, some batches you might thick it is effective and others you don’t. Sometimes a product may smell or feel sticky or too thick. That happens when a product is not regulated properly. There are much worse things that can happen too but there is no need to scare you!
Am I eating/drinking healthy? Yeah, this matters because what you consume will affect your skin. Are you hydrated? Are you eating greasy food? Are you smoking? Are you drinking too much? Yeah, all of that matters so if you are eating and drinking poorly then DO NOT expect your skin to look good no matter how much you spend on skincare treatments. Sorry, but that is just the truth.
Can I afford it? There are many other questions you can ask yourself but this one may be the most important. A lot of people buy Range Rovers that really cannot afford it. Sure they buy it for whatever reason and stretch themselves financially. Doing this with skincare is even more foolish because I can show you products less than $50 that will work just as well, if not better than $1,000 products.
I have several products that I love for one reason or another and use them off and on because I enjoy using them. There is one product that I use 2 times a day, every day and have done so for over a year now. To me and thousands of others, Liquid Biocell is our favorite overall product on the planet. It just makes sense to me to drink my skincare and while I am doing that, I am helping my joints and overall health at the same time. It also makes sense economically because 1 product eliminates have of my medicine cabinet.
Make your own decisions and do not be fooled by fancy marketing or hype. Feel free to reach out anytime if you have a question or would like more information on any product.
Tahnk you and God Bless!